I watched a YouTube video explaining social media using the example of selling ice cream. The market had flavors with mass appeal and pickle flavor. Many people don’t like pickle flavor, but because of social media, pickle flavor ice cream makers could still reach their audience and make a profit.
One thing I managed to retain from classes I took as an econ minor in college are the basic laws of supply and demand. But in my professional experience as a marketer, I never saw these play out in the real world. Only the businesses with the largest marketing budgets and cunning ad campaigns won the market share leaving no room for the little guys to compete, regardless of demand.
The term, “there’s somebody for everybody” always applied to couples in my mind; you know what I’m talking about. That guy that just seemed undateable finally finds that girl who “gets” him. Well, with social media, there is this possibility in business too.
It levels the playing field for all businesses to 
find their audience with the product or service they’re offering without altering who they are to fit the masses or a budget to pierce the noise.
It’s possible for every person to receive their version of pickle ice cream.
If a business can decide the goal is “to create what is closest to the hearts of the people running it” not “to make a billion dollars” then the product or service is most authentic when delivered to the people who want it.
For consumers, this means you get products you actually want from people you actually like. For businesses, this means there is no reason to “sell out,” because you agree from the beginning to sell to an audience that’s into you, not the you that has to produce to sell billions, but the real you.
Now I want some of whatever flavor ice cream that is!
The reality is, most businesses are not going to make a billion dollars. Right? So if we just focus on the goal of making what we love for the people who love it, then prosperity will ring from there.
It’s no longer some hippie concept, now that we have social media.
